It is funny when you look at social media as a whole. We are sailing through air and peddling binary digits. Many people are quite well liked on different social media, but few have taken the time to see what the impact is to sales, or to their positive or negative appeal by being “liked”.

It is with that in mind that I will be doing a 15 day campaign in December to see if TikTok, a major social media outlet, has any effect on sales as a whole. To determine impact I will follow the best practice and have my system post daily on the platform at the same time, which is theorized to be optimal.

So far I tried one Halloween group, and it was well received but had minimal impact on sales. We will see how this one goes.

I will post results here! Good luck and lets see what happens!